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How to Choose the Best Email Automation Tools for Shopify

Shopify has turned online sellers into millionaires. There is nothing like an overnight success, but if you capitalize upon the best email automation tools and utilize Shopify to its best – you can knock on the door of success in the nick of time. 

UAE Ecommerce has recently seen a boost in Shopify stores. Following the deadly pandemic, audiences in the Gulf region are now comfortable with online shopping – which we believe is the top reason behind the boom of Shopify.

When everything is available on reliable shopping terms online, why would anyone walk the extra mile and reach the market physically? We have to agree that online shopping is not the future, it is already here. 

Keeping the hustle and bustle of ecommerce in mind, online traders are also looking forward to taking their shops to the digital market. 

But how would they do that? Let us walk you through this as the article is going to help you with the best email automation tools for Shopify. 

Why Email Automation Tools for Marketing? 

The first thing that might have popped into your mind must be why email marketing? When we have many other means of marketing available. 

Well! For your information – email marketing has been the most instrumental practice when it comes to driving leads and traffic for businesses. 

Moreover, the best email automation tools make the whole marketing a piece of cake. 

Here are some reasons why email marketing is important for businesses:

Best Reach

Email marketing allows businesses to reach a large audience with minimal effort. With email marketing, you can send personalized and targeted messages to your subscribers, which can help you stay top-of-mind and increase brand awareness.

Cost-effective Solution 

Email marketing is cost-effective compared to other marketing channels. Most email marketing platforms charge based on the number of subscribers or emails sent, which means you can reach a large audience without breaking the bank.

Allows Personalization

Email marketing allows businesses to send personalized messages to their subscribers based on their interests, behavior, and demographics. Personalized emails have higher open and click-through rates compared to generic ones, which can lead to more conversions and sales.

Provides Automation

Email marketing allows businesses to automate their email campaigns, which can save time and effort. With the best email automation tools, you can send triggered emails based on specific actions, such as abandoned carts or welcome emails for new subscribers.

Analytics and Reporting

Email marketing platforms provide analytics and reporting features that allow businesses to track the success of their email campaigns. You can track metrics such as open rates, click-through rates, and conversion rates to measure the effectiveness of your email marketing efforts.

Retention

Email marketing can help businesses retain their customers by providing them with relevant content and offers. By keeping your subscribers engaged with the brand, you can increase customer loyalty and reduce churn.

Choosing the Best Email Automation Tools for Shopify 

As a UAE Ecommerce business owner, you know the importance of email marketing in reaching and engaging with your customers. 

However, manually sending out emails to each customer can be a time-consuming and inefficient process. 

That’s where email automation tools come in. These tools can help you automate your email marketing campaigns, saving you time and effort while increasing your chances of conversions and sales. 

Here are some tips on what to look for and how to choose the best email automation tools for your Shopify store.

  • Integration

Choose an email automation tool that integrates seamlessly with your Shopify store. This way, you can easily import your customer data and product information, and you won’t have to manually update your email list with new subscribers or changes to your products.

  • Personalization

Look for an email automation tool that allows you to personalize your emails based on your customers’ interests, behavior, and purchase history. Personalized emails have higher open and click-through rates compared to generic ones, which can lead to more conversions and sales.

  • Automation

Always pick an email automation tool that allows you to automate your email campaigns. It will help you in setting up triggered emails based on specific actions – such as abandoned carts, welcome emails for new subscribers, and post-purchase follow-ups.

  • Analytics and Reporting

Prefer using the automation tool that provides analytics and reporting features. Why? You can track metrics such as open rates, click-through rates, and conversion rates to measure the effectiveness of your email campaigns and make data-driven decisions.

  • User-friendliness

Choose an email automation tool that is easy to use and navigate. You don’t want to spend hours trying to figure out how to use the tool when you could be focusing on other important aspects of your business.

  • Price

Consider the cost of the email automation tool and make sure it fits within your budget. Look for a tool that provides the necessary features you need to achieve your marketing goals without breaking the bank.

  • Customer Support

Choose an email automation tool that provides excellent customer support. You want to be able to reach out to their support team in case you run into any issues or have questions about the tool’s features.   

Five Best Email Automation Tools 

  1. Omnisend

    Omnisend is a powerful email marketing automation platform that has become a top-rated choice for over 50,000 Shopify merchants. 

    With pre-built automation workflows and a user-friendly interface, Omnisend makes it easy to set up advanced email campaigns with no coding required.

    One of the standout features of Omnisend is its stunning, customizable automated email templates for cart abandonment, product abandonment, new subscribers, customer feedback, and other options.

    All messages, subject lines, and workflow settings are ready-made, so you can start running campaigns immediately.

    The platform’s drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups provide ample opportunities to create engaging content that resonates with your audience. 

    That’s not it, Omnisend also offers robust segmentation and push notifications, as well as built-in audience sync for Google and Facebook ads.

    The analytics and campaign metrics of this software are comprehensive, allowing you to track performance against personalized benchmarks and industry brands. 

    With product analytics and funnel tracking, you can gain insights into where customers are in their journey with your brand.

  2. Shopify Email

    Shopify Email is a simple yet powerful email solution designed to help merchants connect with subscribers and build long-lasting customer relationships. 

    The user-friendly interface, pre-made templates, and easy-to-use editor of this software is perfect for those who want to enhance their email marketing without investing too much time or effort.

    One of the most notable features of Shopify Email is the ability to send branded emails to subscribers directly from the Shopify admin. 

    With a growing collection of email marketing templates, including products, sales, restocking, newsletters, holidays, events, and more, merchants can quickly and easily create emails for every moment of their business.

    Customization is also a breeze with Shopify Email. Users can edit text, buttons, images, layout, and more to make the email their own. 

    Moreover, personalizing subject lines, previews, and body text with customer information can result in a more engaging experience.

    Shopify Email also offers flexibility and automation, allowing merchants to schedule emails to send at a desired time, import customer lists into Shopify, segment emails, and automate email campaigns. 

    These features save time and decrease repetitive tasks while ensuring the right message gets to the right person at the right time – based on their customer journey.

    With Shopify Email, tracking email campaign results is also a piece of cake. Merchants can track open and click-through rates, products added to carts, and purchases, among other metrics. 

    Additionally, sending emails from your domain is easy with little setup if you purchase your domain on Shopify.

    There are no monthly commitments, and users have access to all features.

     

  3. Sendinblue

    Sendinblue is an email marketing service designed for small and medium-sized businesses, offering a suite of powerful CRM and automation features to streamline marketing tasks. 

    Its comprehensive marketing automation tools have made it a popular choice among Shopify stores.

    One of the standout features of Sendinblue is its library of customizable templates, which allow you to create stunning email newsletters that engage your subscribers. 

    The service also offers pre-built automation flows for welcome sequences, abandoned cart emails, and more, saving you time and effort in setting up automated campaigns.

    For Shopify merchants, Sendinblue offers powerful integrations that allow you to connect your customer list and purchase data to your Sendinblue account. 

    With this information, you can segment and target groups of customers based on their purchase history and other details, resulting in more effective and personalized campaigns.

    Another feature that sets Sendinblue apart is its ability to reach customers through multiple channels. 

    Through the Shopify plugin, businesses can send SMS messages to customers for order and shipment confirmations, providing a seamless and convenient customer experience.

    About pricing? it starts from $25 for 20k emails/month.

  4. ActiveCampaign

    ActiveCampaign is another perfect email marketing service that is used by more than 145,000 businesses worldwide – from established brands to startups. 

    Its marketing automation features make it an invaluable asset to any business, allowing for personalized and efficient campaigns that drive sales and engagement.

    When integrated with Shopify, ActiveCampaign offers access to a vast library of pre-built automation and over 850 pre-built integrations – making it simple to launch campaigns, design landing pages, and connect all of your business tools in one place.

    ActiveCampaign utilizes data from your Shopify store to send personalized emails to your customers. 

    With 125 email templates to choose from, businesses can deliver targeted messages based on past customer interactions with their brand. 

    The cherry on top, ActiveCampaign offers SMS marketing capabilities and integrates with Google Analytics and Facebook Audiences, providing even more customization options.

    It’s no surprise that ActiveCampaign frequently ranks among the best email marketing software on the market. 

    The wide range of customization options and comprehensive marketing automation tools makes ActiveCampaign an invaluable asset to any business looking to enhance its email marketing strategy.

    Marketers can try ActiveCampaign for free with a trial, and then upgrade to the Lite Plan for as little as $29 per month.

  5. Privy

    Privy is an exceptional sales and email marketing app. It has the highest ratings in the Shopify App Store.

    The software holds a vast user base of over 400,000 merchants across 180 countries. It has driven over $4 billion in sales.

    One of Privy’s most impressive features is its comprehensive suite of products that go beyond traditional email marketing tools. 

    In addition to automation tools for email marketing, Privy also offers conversion and SMS capabilities.

    The software offers a range of tools and features, including intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. 

    These tools are customizable and mobile-friendly, requiring no coding skills to use.

    Moreover, Privy provides a variety of automation features. The list includes automated campaigns based on exit intent, cart abandonment, cart value, and website behavior. 

    Automated A/B testing helps users understand how to impact conversion rates, while auto responders and reminder messages can turn sign-ups into sales.

    Privy also enables users to run cross-sell emails with Add to Cart buttons and automate their email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails. 

    The drag-and-drop editor comes with hundreds of email templates to choose from, making it easy to create professional-looking emails.

    About pricing? Privy offers a free plan for up to 100 contacts, with unlimited pop-ups, dozens of targeting rules, and A/B testing. 

    Paid plans start at $30 per month, offering access to all conversion and email tools.

Capitalize Upon Email Marketing & Rule Shopify 

You can also make a fortune with your online store on Shopify. All you need to do is capitalize upon the best email automation tools and reach the maximum potential customers. 

It’s neither a walk in the park nor impossible. Many businesses are doing it with the help of professional marketers. If you are also looking for one, reach out to Team Rhino Marketing Consultants

UAE Ecommerce: We are proud partners of Shopify and Omnisend, which makes us the best option you can get. Moreover, Team Rhino Marketing Consultants comes with a number of success stories. Check out our website and make your decision.

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Feb 02, 2023

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