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Exploring Latest Shopify Features: What’s Best for Your Business in 2024?

Looking to drive sales in your e-commerce store? Keeping up with the latest trends is key, and Shopify is leading the way in 2024 with a host of exciting new features.

Join us on a relaxed journey through Shopify’s latest offerings. These aren’t just ordinary updates; think of them as your secret weapons for boosting your online shop crafted by Shopify Experts. We are here to break down these cool new features in a way that’s easy to understand and fun. Plus, we shared some straightforward tips – everything you need to know to set up your Shopify store successfully. Ready to start this adventure and give your sales a boost? Let’s dive in!

Table of Contents

Your Business Boost: Unwrapping the Latest Shopify Features

Keeping up in the ever-changing e-commerce scene is key. Shopify, the go-to platform for online retail, continues to set the pace in 2024 with various game-changing improvements.

These features aren’t just simple add-ons; they’re strategic advancements that respond well to the evolving demands of businesses. They’re essential for Shopify optimization, making them perfect for fine-tuning your online store.

1. Simplifying In-Person Payments: Tap to Pay on iPhone

Imagine how simple it would be to take payments in person with only your iPhone! The Tap to Pay on iPhone feature, developed by Shopify and integrated with Stripe, completely changes how people purchase in shops. 

This allows companies to take advantage of pop-up stores, events, and festivals without investing in additional gear. Offering a smooth payment experience, it’s an excellent opportunity to engage with clients in person.

2. Redefining Loyalty: Explore Tokengated Commerce on Shopify

Take your brand loyalty to the next level with tokengated commerce! With Shopify’s Tokengated Commerce, companies can reward loyal customers and special guests exclusive access to products, services, and experiences. 

Promoting a feeling of belonging and exclusivity, NFT holders may use their tokens to purchase tickets to exciting events. This is more than a feature; it’s a way to win over your most loyal consumers and deepen your ties.

3. Curate, Connect, Convert: LinkPop’s Impact on Social Commerce

Curate everything from your website to playlists, all in one place – your social network bio!! Shopify’s free feature, LinkPop, increases your bio’s conversion rate by a factor of two. 

It’s a shoppable link that connects all your online stores in one convenient location. With social commerce on the rise, LinkPop is becoming a must-have tool for brands wanting to boost their exposure on several channels.

4. Influencer Marketing Simplified: The Power of Dovetale

With the rise of influencer marketing, Dovetale has emerged as the go-to platform for managing creators on Shopify. Enhance your brand’s reputation by establishing seamless connections with artists and influencers. 

Dovetale helps companies build authentic communities by streamlining processes like finding fresh talent and tracking affiliate sales. It’s not just about the goods; it’s about the people behind them.

5. Direct Commerce via Twitter: Shopify’s Strategic Partnership

Twitter isn’t just for tweets; it’s for shopping, too!  To highlight social commerce, Shopify has partnered with X (formerly known as Twitter). Businesses may interact with clients directly via their X (formerly known as Twitter) accounts using Twitter Shopping. 

This function offers additional channels for interaction and sales as shopping-related tweets reach billions of impressions. Your online business is now a part of the massive Twitterverse.

6. Versatility Redefined: Shopify Functions for Developers

Unlock the power of the backend! Developers may tweak Shopify’s backend functionality and add new code using Shopify Functions. Although this feature was primarily designed to tackle discounts, it lays the groundwork for a platform that may be expanded. 

Developers don’t have to deal with complicated code issues to generate customized, solid offers. This is a massive step towards making Shopify’s platform very versatile.

How the Latest Shopify Features Can Make Your Business Better?

Adding these features is more than a technical leap; it is a strategic move to empower businesses in various ways.

1. Enhancing Customer Engagement and Loyalty

  • Tap to Pay on iPhone creates opportunities for in-person interaction, enabling businesses to connect with consumers at various events.
  • A feeling of exclusivity is fostered by Tokengated Commerce, which rewards loyal consumers and creates communities around businesses.

2. Increasing Visibility and Accessibility

  • LinkPop makes organizing and presenting content simple and easy, increasing brand exposure.
  • To help organizations engage with influencers and increase their reach, Dovetale simplifies creator management.

3. Simplifying Transactions and Payments

  • Businesses can easily and securely accept contactless payments using the Tap to Pay feature, which streamlines the in-person buying experience.
  • Tokengated Commerce is a fresh take on consumer engagement that uses NFTs to make transactions more secure and one-of-a-kind.

Embrace the Goodies: Integrating and Using New Shopify Tools

Learn how to make your online store better with new Shopify tools.

1. Twitter Shopping: Connecting Businesses with Millions

Social commerce reaches new heights with Twitter Shopping. Shopify’s collaboration with Twitter makes it the first e-commerce platform to tap into Twitter’s extensive user base. 

Businesses can leverage this feature by directly connecting with customers through Twitter profiles to create a seamless path to purchase. With Twitter Shops and Shop Spotlight now free for all Shopify US businesses, the potential for engaging with millions of users is remarkable.


  • Extended Reach: Connects businesses with Twitter’s extensive user base, offering a vast audience.
  • Direct Interaction: Allows businesses to engage directly with customers through Twitter profiles.
  • Cost Efficiency: With Twitter Shops and Shop Spotlight being free for Shopify US businesses, it’s a cost-effective marketing avenue.


  • Dependency: Success is tied to Twitter’s user engagement and the effectiveness of social commerce trends.
  • Competition: With millions of businesses potentially using the feature, standing out may be challenging.

2. Shopify Collective: Effortless Collaboration for Businesses

Collaboration meets efficiency with Shopify Collective. This new drop-shipping feature seamlessly allows retailers to sell products from other Shopify sellers. 

It’s a win-win situation – businesses can expand their product offerings without the hassle of managing inventory, while suppliers get broader visibility. By searching for items to sell and inviting suppliers to connect, Shopify Collective streamlines the entire process.


  • Diverse Product Offerings: Enables businesses to expand their product offerings without managing inventory.
  • Increased Visibility: Suppliers gain broader visibility through collaboration.
  • Efficiency: Streamlines the collaboration process, making it easier for retailers and suppliers.


  • Quality Control: Maintaining quality standards may be challenging when selling products from other sellers.
  • Profit Sharing: Revenue sharing and profit margins may need careful negotiation.

3. Shopify Subscriptions and Flow: Simplifying Recurring Sales

Subscription-based models are on the rise, and Shopify Subscriptions simplify the setup and management of recurring, scheduled product sales. Offer subscription plans with various frequencies and discount types, giving customers flexibility. 

On the automation front, Shopify Flow, now available for basic plans, empowers merchants to build custom automation without coding. From reordering inventory to identifying potential fraud, Shopify Flow streamlines tasks, enhancing overall operational efficiency.


  • Adaptability: Supports the rising trend of subscription-based models, offering flexibility to customers.
  • Operational Efficiency: Shopify Flow automates tasks, enhancing overall operational efficiency.
  • Customization: Businesses can offer various subscription plans and discounts to cater to diverse customer preferences.


  • Customer Adoption: The success of subscription models depends on customer adoption, which may vary across industries.
  • Learning Curve: Implementing custom automation through Shopify Flow may have a learning curve for some merchants.

4. Shopify Functions: Customization Made Easy

Shopify Functions is a game-changer when it comes to customization. Now that Shopify’s backend logic is open, developers may alter it or add their code. Designed with Discounts in mind initially, this functionality lets you build powerful, unique offers without touching a line of code. 

The potential for sophisticated customization becomes boundless as Functions broadens its scope to include additional features such as shipping choices and payment methods.


  • Versatility: Allows developers to customize Shopify’s backend logic, expanding functionality.
  • Code-Free Offers: Businesses can create powerful, unique offers without coding.
  • Feature Expansion: The potential for additional features, such as shipping choices and payment methods, enhances customization.


  • Developer Dependency: Businesses may rely on developers for intricate customization, potentially incurring additional costs.
  • Quality Assurance: Customization may require thorough testing to ensure it aligns with the system’s integrity

5. Bridging Online and Local: Local Inventory on Google

In a world where local searches play a crucial role, Shopify introduces Local Inventory on Google. Now, businesses can instantly alert local customers when a product is in stock. 

Integrating with Google Business Profile, this feature enhances the connection between online searches and local purchases. With the number of shopping near me searches on the rise, this tool ensures your products are easily discoverable by local customers.


  • Local Visibility: Enhances the connection between online searches and local purchases, catering to the shopping near me trend.
  • Timely Alerts: Instant alerts to local customers about product availability can drive in-store and online sales.
  • Google Integration: Integrates seamlessly with Google Business Profile, a widely used platform.


  • Accuracy Challenges: Instant alerts may face challenges in accurately reflecting real-time inventory levels.
  • Local Competition: Increased visibility may intensify local competition, requiring strategic marketing.

Transform Your Store with Easy Tweaks: Latest in Shopify Customization

Make your stores cooler by using the latest features on Shopify.

1. Elevating User Experience: PWAs and AR/VR Integration

New features in Shopify are primarily focused on improving the user experience for customers. Progressive Web Apps (PWAs) provide features like the ability to work offline, a streamlined user interface, and quick page loads. 

With the help of AR and VR, the immersive nature of shopping is elevated to new levels, providing consumers with an entertaining and convenient experience. 

From virtual try-ons to 3D product views, Shopify ensures that the online shopping experience is transactional, enjoyable, and convenient. These aren’t just features but the building blocks of a visually captivating online store.

2. Marketing Automation Templates and Shopify Bundles

Shopify focuses on efficiency and personalization with Marketing Automation Templates—these sync with Shopify Email Automation to automate welcome emails, first-purchase upsells, re-engagement campaigns, and more. 

Shopify Bundles, a free app, allows businesses to create fixed bundles and multipacks, providing customers with an engaging and interactive shopping experience.

Easy Automation: How Shopify’s Latest Features Make Things Smooth

Make your work easier and faster by using new tools that do things automatically.

1. Efficiency at its Core: Shopify Magic and Sidekick

Shopify Magic, which generative AI drives, changes how we create product descriptions, content, and email campaigns. Marketing campaigns are made easier with their integration with Shopify Email, which conveniently provides on-brand content. 

As an operational assistant, Shopify’s chatbot-like AI technology, Sidekick, responds to everyday language to complete tasks and improve shop performance.

2. Multichannel Mastery: Shopify Marketplace Connect and Checkout

Shopify Marketplace Connect opens doors to multichannel selling. Integration with Amazon, Walmart, eBay, and Etsy facilitates real-time syncing of products, inventory, and orders. A broader market reach awaits businesses embracing this feature. 

On the checkout front, introducing 17 new APIs and updates refines the entire process. Customization options, one-page checkout, and the ability to preview key pages directly in the checkout editor – these enhancements aren’t just features; they are tools for businesses to streamline processes and enhance the customer journey.

3. Smart Order Routing and Flex Sections

Efficiency takes center stage with Smart Order Routing. Automatically shipping orders from the best fulfillment location ensures a seamless experience for customers. 

Flex Sections leverage CSS Flexbox to allow merchants to create custom frontend layouts with simple drag-and-drop editing. Control alignment, resize elements, and group elements effortlessly. These aren’t just tools but efficiency boosters that redefine how businesses operate.

Creating Smiles: Enhancing Customer Experience with Shopify’s New Additions

Make customers happier with cool new things added to improve their experience.

1. E-commerce Evolution: Shopify’s AI and Machine Learning Integration

The future is here with Artificial Intelligence (AI) and Machine Learning (ML) integration in Shopify. 

From refining product recommendations to automating customer support processes and optimizing marketing strategies – AI and ML bring efficiency and adaptability to the e-commerce ecosystem. 

Personalized recommendations, automated customer support, and optimized marketing enhance the shopping experience.

2. Sensory Shopping: Shopify’s Dive into AR/VR

The visual revolution continues with AR and VR integration in Shopify. 

Augmented Reality adds an interactive and realistic product preview dimension. Virtual Try-ons, 3D product views, and immersive shopping environments redefine how customers interact with products online. 

It’s not just about buying; it’s about experiencing products before making a purchase decision.

3. Voice-Activated Shopping: Shopify’s Venture into Voice Commerce

Voice Commerce will emerge as a significant trend in 2024. Shopify takes the lead in integrating voice-activated capabilities. Customers can make purchases, track orders, and interact with online stores using voice commands. 

This trend aligns with the growing preference for hands-free interactions and the widespread adoption of voice-activated devices. By incorporating voice commerce, Shopify aims to provide a more convenient and accessible shopping experience.

Keeping Your Business in the Loop with What’s Next on Shopify

Stay in the loop with the latest Shopify features to keep your store up-to-date and running smoothly. 

Shopify Editions and Future Trends

Shopify Editions, the bi-yearly rundown of platform upgrades, reflects Shopify’s commitment to continuous innovation. Editions Summer ’23, released in August, introduced over 100 new tools and features. 

As we explore the latest Shopify features in 2024, it’s essential to understand the significance of staying updated. Future trends, as reflected in Shopify Editions, indicate a focus on AI, B2B features, and extended app capabilities. The commitment to providing cutting-edge solutions remains unchanged.

In the world of e-commerce, one constant remains – change. Shopify’s promise to innovation ensures that your business stays relevant and ahead of the curve. 

As we conclude our exploration of  latest Shopify features in 2024, remember that this is not just an update; it’s an invitation to reimagine your online business. 

So, what’s next for your business? The answer lies in the features you explore, the tools you incorporate, and the innovations you embrace. Latest Shopify features are not just tools, but keys to unlocking a future where your business thrives.  



Jan 31, 2024

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